Social media advertising allows you to segment your audience down to the microscopic level and promote your products or services to the people who want to hear from you. Take a strategic approach by using tracking pixels, layered audiences and striking designs.
By combining human creativity with algorithmic targeting and data-driven optimization, The Originals can help you achieve optimal conversion and ROI.
The first step in developing a paid social strategy is to understand who the brand wants to target, what their business goals are and what platforms are currently being used. To do this, we rely on a review of competitors’ content and performance and the tools on each social platform. We use these different data points to develop a solid audience persona that helps us understand what message to send, when and where.
We combine channel specialists, data analysts, tool builders and creative specialists to deliver an integrated approach to media.
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